New Year. and new opportunities for improvement!
Although it is inevitable to think that 2007 went by too fast, I can say that the arrival of this new year did not catch me by surprise (as in earlier occasions), I thank God for that.
Last year’s results clearly indicate the areas of opportunity on which we are to focus our efforts putting extra care in minute detail, improving and achieving the objectives we, as a means of communication, have committed to.
Our statistical records confirm that the number of our readers keeps mounting, though not at the rate we would like it to, therefore, we want to let you know that during 2008 we well carry on with the following actions:
- We will invite more and new columnists to collaborate and enrich the themes we deal with in our information columns.
- Our readers will win prizes and incentives in return for their loyalty, participation, feedback and recommendations.
- We will strengthen our field of deep professional research, in preparation for the elaboration, edition and publishing of current, accurate and truly useful information for the international traveler planning to visit our destination and/or its surroundings.
- We identify and position ourselves as a monthly Puerto Vallarta, Banderas Bay and surroundings travel or touristic magazine.
Our vision is having PVMirror become a source of information on the region, contributing to the well-informed decisions —of three out of every ten international travelers planning on coming to Vallarta— on what, how, when and where to thoroughly enjoy their time in our destination.
Should you ponder on our vision and objectives, you will agree it is a major, though not impossible, undertaking; especially if we can count on your support as a friend and loyal reader who will not hesitate to give us feedback on our performance and the information we give.
An expert sommelier told me during the past Gourmet Festival: “the best wine is the wine you like best, no matter the grapes and/or year of harvest”. Our main goal for this year is becoming your best wine, that is, your preferred means of information on Puerto Vallarta. E-mail to a Friend
Thank you and have a prosperous New Year.
God bless you,
The Editor
E-mail: editor@pvmirror.com
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