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FROM THE EDITOR

 


December 1, 2002.

This week is a very special one in Puerto Vallarta. Immediately following Thanksgiving and Hanukkah (the former happening later than usual and the latter earlier than usual), we have the start of the Annual Arts Festival that had to be postponed due to the unsolicited visit of Hurricane Kenna five weeks ago. The first day of this month also coincides with the first day of the pilgrimages to the Virgin of Guadalupe, Mexico's patron saint, the most highly fêted, most colorful holiday in this country. The humpback whales have returned to the bay and tourists have been seen crawling under that ugly thing they slung across the Malecon while the reconstruction work was going on - just to watch those incredible creatures frolic before their very eyes… And to top off the week, this coming weekend will witness the arrival of 48 of the world's top-ranked golfers who will participate in the EMC2 World Golf Cup tournament scheduled to begin on the 10th. Along with them come all the media folk who will be broadcasting this major event around the world - live - to over 140 countries around the world.

And how is the town gearing up for all this excitement? Well, as appears to be the norm here, everything is coming down to the final crunch. As of this writing, nothing was ready, but then miracles are known to happen, aren't they? Especially at this holy time of the year…

This week also marks an anniversary of sorts for me. It has been exactly five years now since I started working with the Tribune, and what an interesting time it's been! I, who had never even written a letter to the editor for the first 50 years of my life, found myself immersed in and mesmerized by this weird world they call "journalism". I admit that this is neither the N.Y. Times nor the Montreal Gazette, but the challenges are even greater at times. Here, the readers are a very specific segment of the population: both residents and tourists. The residents want to know what's new and the tourists are looking to find out about everything the residents already know and don't want to see reprinted…

And then there's the matter of language! Most of our information and publicity is delivered to us in Spanish. I spend most of my time translating it and checking it to ensure that the end result is in real English. As articles are usually written on the day of the event they covered, we also have to modify texts to suit a weekly publication. It is very frustrating to us - as it is to our readers - to receive information that will no longer be valid by the time we go to press. We are constantly trying to advise those folks of our need for advance notice, but this seems to be a concept which is difficult to grasp for some... I promise you, dear readers, we will not give up!

During these years, I've come to realize the incredible power of the written word. We have awakened many out of their state of tequila-induced lethargy. Our commentaries have actually helped better some things in this town. Organizers have had better attendance at their events, otherwise unknown establishments have developed a faithful clientele, authorities have turned their attention to situations that they would rather have ignored, and best of all, new friendships were born.

There are very valid reasons why I do this: As I have often written, I love Puerto Vallarta and I love its people. I want to see it and them grow and thrive. And the Tribune "peons" - all my hands-on colleagues - are probably the most pleasant, friendly and mutually-cooperative and respectful group I have ever seen, anywhere! In addition, we all have a common goal. I think that's what called "unity", something that is still sadly lacking in local governmental and private organizations. Okay, that's enough retrospective. I just want to thank you all for your support and your comments (even when they're negative ones!) And I promise to do my best to improve as time goes by - like old wine. Does this read like an Academy Award acceptance speech or what?

I received an e-mail in my business mailbox from the local Chamber of Commerce asking its registered members to donate funds to help City Hall with the reconstruction work. Now that was really weird to say the least. After all, every level of the Mexican government has promised to send funds for that purpose. Even Spain was supposed to send some $300,000.-$500,000. dollars. What happened? And why are private businesses expected to contribute - again? Just curious.

What really got me peeved this past week? My answer should come as no surprise to all our local readers who love Vallarta as I do. It is -again- the propaganda broadcast by CNN around the world. This time it is not the hurricane that "absolutely devastated Vallarta", nor the "dengue epidemic that absolutely devastated Vallarta". This time it is the matter of the hundreds of folk who got sick on the cruise ships. Civil actions have begun against the cruise lines in the U.S. Now we know that this is not a new occurrence by any stretch of the imagination. I remember reading how one particular cruise line had to take one of its Alaska cruise ships out of circulation to disinfect it because all the passengers on board had gotten sick. That was about a year and a half ago if my memory serves me right.

Now the spokesperson for the Disney cruise line goes on CNN to state categorically, "it is very common for passengers to get sick when the ships have gone to the Mexican Riviera." Not only is that an untruth, but the man was alluding to a ship that had just returned from its CARIBBEAN cruise… And CNN just kept on broadcasting that same news clip over and over and over. And no one from the national Department of Tourism seems to be doing anything about it. I find that sad.

Every once in a while, I go back to the Tribune's archives just to see what happened in the past… This time, I came across a small news item that dealt with the construction alongside the Sheraton Hotel. It was called the Moranda and it was badly damaged in the earthquake of '95. In an interview, the owner of the property stated that that hotel as well as another he owned across the road from the Krystal would both be up and running in no time at all. That was three years ago and absolutely nothing has changed except that the latter is now posing a danger of crashing down on the squatters who have taken shelter there…

I also noticed a mention dated exactly one year ago that the pvmirror.com site on the internet was attracting over 250,000 hits per month. Now we've exceeded one million in two weeks. That is good stuff!

That's it for now. We're in the midst of one of the most fascinating seasons in Vallarta so you and your camera should get ready for all these exciting experiences, unique to Puerto Vallarta! Don't forget to put on plenty of sunscreen during the day, take care of each other, share your good fortune with the less fortunate …and have a great time!

Hasta Luego!

pvmomto3@hotmail.com

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“True Transformation of Diffusion – June 2003 - 2006"

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